THE PRODUCT: Forbidden garments are synonymous of strength and assertiveness for the men who wear them. Forbidden conveys a message of an open-minded man who is free to assert his identity through a diversity of references: as masculine as feminine, classical as pop. 



As a contribution to a socially responsible industry and environmental respectful production, the Forbidden garments of the first collection, FW19, are developed, manufactured and washed with eco-friendly products in Italy or Switzerland. 

For the next SS20 collection, the brand will go further in its commitment to respect the environment and will work mainly with the ABSOLUT ECO range, which uses 100% recycled denim fabrics, requiring 90% less chemicals and 95% less water for its production.