DNA: Forbidden Denimeries was founded in 2018 by Mikael Vilchez (Swiss Design awarded in 2015, 2017 and 2018). It challenges gender codes by offering uninhibited and sustainable garments inspired by references ranging from feminine to masculine figures, popular to classical culture, through a denim vocabulary. The brand captures the aesthetic of luxury and couture through unconventional denim basics, with pieces ranging from fashion staples, jeans and t-shirt uniform, to pensive couture-inspired silhouettes.



More than a revolution, Forbidden Denimeries offers people an evolution towards genders equality through a sexy and structured style.